A leading e-commerce platform was experiencing a stagnant conversion rate, leading to significant wasted marketing spend and lost sales. Their optimization strategy was based on intuition, with no reliable way to measure the true impact of new features or campaigns. They needed a rigorous, data-driven methodology to test new ideas and identify what truly worked.

We designed and implemented a continuous optimization framework to scientifically test new strategies against the current "Champion." Our methodology focused on continuous learning, allowing us to identify and deploy the most accurate models for dynamic market conditions.

We delivered a fully operational Champion-Challenger framework, integrated with the client's Webflow CMS and analytics tools. This system provided a continuous loop of testing and learning, allowing the client's team to constantly optimize their website with confidence. We also developed a real-time dashboard to monitor key metrics and the performance of each challenger.

Our framework enabled the client to move from guesswork to certainty, transforming their e-commerce platform into a powerful revenue engine. We achieved a +15% conversion rate and saved millions in marketing spend.